Choosing the MA (Master of Arts) "Fashion Culture, Business & Storytelling" means training at the crossroads of culture, business and narrative : the three pillars that shape how fashion brands actually build meaning and value today. Thanks to partnerships with ICMP, SAE London, and Accademia Italiana Florence, you study across Europe's most influential fashion capitals, gaining firsthand exposure to major industry events along the way. This international, multi-campus experience develops both a sharp cultural understanding of fashion and the strategic and storytelling skills needed to launch brands, build communities and shape business models for the industry's future.
Access the full list of RNCP (National Directory of Professional Certifications) certifications issued by Condé.
At Condé, all our campuses are committed to being accessible and welcoming to students with disabilities.
School
Condé – ICMP x SAE – Accademia Italiana
Duration (2 years)
Full time at school
Next intake
September - October 2027
Campus
Apply for more information
Tuition fees
Apply for more information
Highlights of the program
- Participate in major European fashion events (fashion weeks)
- Intensive workshops and interdisciplinary projects.
- Final project and portfolio / professional portfolio.
Learning objectives
Analyze fashion cultures, trends, and transformations
Develop brand positioning, a brand platform, and a brand narrative
Design content and editorial experiences for the fashion industry
Connect creativity, audience, business, sustainability considerations
Present a storytelling strategy in an international context
Teaching methods
Learning based on projects and workshops : briefs, studios, experiments, case studies, individual and group projects.
Evaluation
Projects, deliverables and presentations.
Teaching methods
Learning based on projects and workshops : briefs, studios, experiments, case studies, individual and group projects.
Evaluation
Projects, deliverables and presentations.
